Production technology adoption and electronic market participation intensity of chilli (dry) farmers in India: Application of triple-hurdle model

Agricultural and food system transformation helps increase farm productivity encourages farmers to participate in updated value chains, adopt newer technologies, thereby helping transform their livelihoods a sustainable manner. Relatedly, chain innovations depend on multiple decisions make at various stages of the chain, adequate participation being primary factor. In this paper, we integrate farmers’ adoption decision new variety chilli crop (“Teja”) along with electronic market e-market intensity, based data from farming sector India, where agricultural markets have been modernized through digitization (Kalgudi e-Market). Thus, employed Triple-Hurdle Model (THM) integrates “Teja” chilli, e-Market Participation Decision intensity thereby, allowing us inferences relating Andhra Pradesh, India. Our results, showed that drivers adoption, participation, e-participation include education, reliable extension services, access seeds high yielding varieties, information, membership farmer-producer organizations. Added these, personnel training visits, prompt deliveries inputs, payment sales proceeds are also important influencing intensities. Results show three stochastic THM strongly correlated implying by influences consequently, these sequential. On contrary, viz., as input buyers consequent simultaneous. So, policy measures promote production technology interventions (say, chilli) will definitely enhance better farmers. Accordingly, breeding programs research stations should uptake improved varieties tune modern marketing (e-market) technologies. Future agricultural-research must recognize potential digital systems offer. Such considerations coupled provision infrastructure including assaying, grading, storage, information chains developing countries like